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  • Writer's pictureMatt Ott

note to self: make for me (shun the non-believers)

There's a light-up dry-erase board above my desk that (currently) reads (in my serial killer-esque handwriting) "shun the non-believers".

I recall watching that as a kid. More recently, the message was reinstilled in me via Seth Godin's Akimbo. Seth often talks about creating for the smallest viable audience. That starts with me. Then branches out to people like me. Then, well... maybe you. Or not. That's not really up to me.

In the immortal words of Jay Rock: "You ain't gotta like it, 'cause the hood's gone love it"





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